In a new PSA, Barbra Streisand tells all women they can "make history" by casting their vote.

Women's Voices Women Vote is mailing more than 325,000 packets to women in 18 states, including battlegrounds Florida, Ohio and Pennsylvania. Packets include Election Day information, such as polling hours and sources to find identification requirements.

Whether they’re fretting over the neck-and-neck race for the votes of married women or striving to bolster support among still-undecided baby boomers, presidential candidates Barack Obama and John McCain are trying to seal the deal with the ladies, whose turnout is expected to be large — and crucial.

As part of its voter registration efforts, Women’s Voices. Women Vote (“WVWV”), a nonprofit 501(c)(3) organization, mails registration applications to persons it believes are unregistered to vote, and to persons that it believes were registered to vote at their old address but have moved. These mailings are frequently preceded by automated telephone calls (“robocalls”) advising the household that they will soon receive voter registration materials. Households in North Carolina received these calls in late April 2008 in advance of a WVWV registration mailing. Unfortunately, due to an inadvertent error, these calls failed to identify WVWV as the organization sponsoring the calls. WVWV understands that this failure was inconsistent with North Carolina law and, consequently, has entered into a settlement agreement to resolve the North Carolina Attorney General’s investigation of this matter.

This election cycle, media pundits and analysts have blanketed the coverage ad nausea with discussions of the black versus the white vote. They occasionally address the brown vote. But the conversation remains largely superficial: What happened to the women?

The share of people who believe the country is moving in the right direction has plunged in just a few weeks, from 28 percent in September to 15 percent in October, according to an Associated Press-Yahoo News poll of likely voters that was released Monday.