Unmarried Women in the Electorate

Unmarried women are the fastest-growing large demographic group among the voting-eligible population and constitute nearly one-quarter of the total eligible voters in the United States. WVWV conducts research on unmarried women demographics, voter registration and participation trends, issues affecting unmarried women, and methods and messages to keep unmarried women engaged in electoral politics.

Rising American Electorate Research

The Rising American Electorate -- Unmarried women, Youths (18-29), African Americans, Latinos, and all other non-white races – now constitutes a majority of the voting-eligible population in America: 107 million eligible voters. WVWV conducts research on RAE demographics, voter registration and participation trends, issues affecting the RAE, and methods and messages to keep the RAE engaged in electoral politics.

Drop-Off Voter Research

Drop-Off voters are voters who do not vote in the midterm election after having voted in the previous Presidential election. WVWV is at the forefront of analyzing who is at risk of “dropping off,” who will turn out to vote, and what the electorate will look like in the 2010 midterm elections.

Marriage Gap Research

WVWV discovered the marriage gap as a key dynamic in America today, with marital status being a strong predictor of whether one registers and votes. WVWV has conducted research over the past five years documenting the difference in voter participation and voting behavior between unmarried and married women. In presidential elections since 1992, the "gender gap"---the difference in voting behavior between women and men --- has been decreasing, while the marriage gap has been increasing.

Unmarried America – Demographic Research

Get the latest information on unmarried America: population, demographic, and economic statistics.

Unmarried America – Issues Research

What issues are important to unmarried Americans and what do they think about them? Find out here.

Unmarried Women and the Economy Research

How are unmarried women faring in the economy and the workplace? Find out here.

WVWV and CAP Research

WVWV has teamed with the Center for American Progress to produce a series of reports on issues affecting unmarried women and how public policy needs to account for how unmarried women are affecting and being affected by societal transformations in our family, work, faith, and political institutions.

WVWV Registration, Mobilization, and Outreach Program Research

See how WVWV’s rigorous research methodologies, innovative modeling, and sophisticated survey research has developed powerful tools to identify, target, and mobilize people to register and to vote.

Methods and Messages for Moving Unmarried America and the Rising American Electorate

WVWV knows how to speak to unmarried women and the Rising American Electorate. Discover what we’ve learned.

Obstacles to Democracy: Voter Access, Voter Registration, and Voting Laws Research

WVWV is committed to ensuring all eligible voters can freely participate in elections and conducts research to examine obstacles to voter participation and identify election reform measures. WVWV’s research has looked at voter registration, absentee and early voting, voter identification requirements, provisional ballots, and the maintenance of state voter lists.

2008 Election Research

Review the polls, surveys, and memos from WVWV-sponsored research looking at voting by unmarried women and the RAE in the historic 2008 elections.

Fact Sheets

Quick facts with the most recent data on unmarried America, unmarried women, and the Rising American Electorate.